We make some wines available for sale ahead of their main release. There are a couple of ways this happens:
These are wines which will be released soon - generally within a month or so. You're welcome to pre-order them, for delivery once the wines are ready to be shipped out.
This is a more specialised pre-sale, for wines which are generally still maturing in barrel (or vat, or egg!). By purchasing en primeur, you're staking your claim on wines as they're growing and developing. If you're in the area, wines you've purchased this way can be tasted at the winery ahead of their release.
Both methods aim to let people make sure they get to enjoy their favourite wines - some releases, especially small ones, sell out very quickly.